Much research has served as the basis for this exclusive project, for which Elena Bellantoni decided to place herself in the shoes of a ”sexist advertiser”, putting together 24 new ads retracing the aesthetics and representations of the 1940s to the present day. The new campaigns, specifically thought up for her work, are made up of photographs coupled with slogans, each of which ”has its own phrase”, as if it were a linguistic response to the images produced. The protagonists of these advertisements are embodied by the artist herself, who has elaborated a set for each shot, immersing herself in the situations and bodies of other women, the subject of the advertising discourse.
